Peace Now is an Israeli non-governmental organization founded in 1978. Its primary goal is to promote peace and a two-state solution between Israel and the Palestinians. The organization advocates for negotiations and dialogue, emphasizing the importance of mutual recognition and coexistence. The group engages in various activities, including public campaigns, educational programs, and lobbying efforts. Peace Now also monitors and reports on settlement activities in the West Bank, aiming to raise awareness about the impact of these developments on the peace process. Through its efforts, the organization seeks to foster a more peaceful and just resolution to the ongoing conflict.