Nielsen is a global measurement and data analytics company that provides insights into consumer behavior and media consumption. Founded in 1923, it is best known for its television ratings, which help advertisers and networks understand audience preferences and trends. Nielsen's data helps businesses make informed decisions about marketing and product development.
In addition to television ratings, Nielsen also measures digital media, consumer packaged goods, and retail sales. The company's services are used by various industries, including advertising, media, and retail, to optimize their strategies and improve customer engagement.