Kantar is a global data, insights, and consulting company that specializes in understanding consumer behavior and market trends. Founded in 1993, it operates in over 90 countries, providing services in areas such as brand strategy, advertising effectiveness, and customer experience. Kantar helps businesses make informed decisions by analyzing data and offering actionable insights. The company is part of WPP, a leading advertising and marketing services group. Kantar's diverse portfolio includes various research methodologies, including surveys and analytics, to help clients navigate complex market landscapes. Its expertise supports organizations in enhancing their brand performance and driving growth.