Consumer insights refer to the understanding of consumer behaviors, preferences, and motivations based on data analysis. Businesses gather this information through various methods, such as surveys, focus groups, and social media monitoring. By analyzing these insights, companies can identify trends and make informed decisions about product development, marketing strategies, and customer engagement. These insights help businesses tailor their offerings to meet the needs of their target audience. For example, understanding the Millennial generation's preferences can guide companies in creating products that resonate with this demographic. Ultimately, consumer insights enable organizations to enhance customer satisfaction and drive sales growth.