Analytics is the process of collecting and examining data to gain insights and make informed decisions. It helps businesses and organizations understand trends, patterns, and behaviors by turning raw data into meaningful information. For example, a company might use analytics to track customer preferences and improve its products or services. There are various types of analytics, including descriptive analytics, which summarizes past data, and predictive analytics, which forecasts future trends. Tools like Google Analytics allow website owners to see how visitors interact with their site, helping them optimize user experience and increase engagement.