Nation branding is the practice of promoting a country’s image and reputation to attract tourists, investors, and businesses. It involves creating a unique identity that highlights a nation’s culture, values, and strengths. Effective nation branding can enhance a country's global standing and economic growth. This strategy often includes marketing campaigns, cultural exchanges, and participation in international events. Countries like Canada and New Zealand have successfully used nation branding to showcase their natural beauty and friendly cultures, helping to boost tourism and foreign investment.