Country branding is the process of promoting a nation’s image and reputation to attract tourists, investors, and businesses. It involves creating a unique identity that highlights a country’s culture, values, and strengths. Effective country branding can enhance a nation’s global standing and economic growth. This strategy often includes marketing campaigns, events, and collaborations with local businesses and cultural institutions. Countries like New Zealand and Sweden have successfully used branding to showcase their natural beauty and innovation, respectively. By fostering a positive perception, countries aim to improve their competitiveness in the global market.