Soft power refers to the ability of a country to influence others through attraction and persuasion rather than coercion or force. This concept, introduced by Joseph Nye, emphasizes the importance of culture, values, and foreign policies that resonate positively with other nations. Examples of soft power include diplomacy, cultural exchanges, and international aid. Countries often use soft power to enhance their global image and foster cooperation. For instance, Hollywood films can shape perceptions of American culture, while educational programs attract international students, promoting goodwill. Ultimately, soft power helps build relationships and encourages collaboration on global issues.