"Country image" refers to the perception and reputation of a nation as viewed by people both inside and outside its borders. This image can be shaped by various factors, including cultural heritage, economic performance, political stability, and social values. It influences how tourists, investors, and other countries interact with a nation. The concept of country image is often linked to nation branding, which involves promoting a country's strengths and unique characteristics. A positive country image can enhance tourism, attract foreign investment, and improve diplomatic relations, while a negative image can lead to misunderstandings and reduced opportunities on the global stage.