Instagram Marketing is the use of the Instagram platform to promote products or services. Businesses create engaging content, such as photos and videos, to attract and connect with their target audience. By utilizing features like Instagram Stories, Reels, and IGTV, brands can showcase their offerings in creative ways. To enhance visibility, companies often use hashtags and collaborate with influencers who have a large following. This strategy helps reach a broader audience and build brand awareness. Additionally, Instagram Ads allow businesses to target specific demographics, making it easier to convert followers into customers.