Brand engagement refers to the emotional and psychological connection that consumers develop with a brand. It involves interactions that foster loyalty and encourage customers to actively participate in the brand's community. This can include activities like sharing content on social media, providing feedback, or participating in brand events. Effective brand engagement strategies often utilize various channels, such as social media, email marketing, and content marketing, to create meaningful experiences. By engaging customers, brands can enhance their reputation, increase customer retention, and ultimately drive sales. This connection is crucial for building a strong and lasting relationship with consumers.