Influencer Marketing is a strategy that leverages the reach and influence of individuals, known as influencers, to promote products or services. These influencers often have a dedicated following on platforms like Instagram, YouTube, or TikTok, making them valuable for brands looking to connect with specific audiences. By collaborating with influencers, brands can create authentic content that resonates with potential customers. This approach not only enhances brand visibility but also builds trust, as followers are more likely to engage with recommendations from someone they admire or relate to.