Social Media Marketing involves using social media platforms to connect with your audience, build your brand, and drive website traffic. It encompasses creating and sharing content, engaging with followers, and running paid advertising campaigns on platforms like Facebook, Instagram, and Twitter. This marketing strategy allows businesses to reach a larger audience and foster relationships with customers. By leveraging analytics and insights from social media, companies can tailor their content to meet the needs and preferences of their target market, ultimately enhancing their online presence and increasing sales.