IGTV, or Instagram TV, is a feature of the social media platform Instagram that allows users to upload and share long-form videos. Launched in 2018, IGTV enables creators to engage their audience with content that exceeds the traditional one-minute limit of Instagram posts, offering a more immersive viewing experience. With IGTV, users can create channels and follow their favorite creators, making it easier to discover new content. The platform supports vertical video, catering to mobile users, and has become a popular tool for influencers and brands to connect with their followers through storytelling and creative visuals.