Information Resources, Inc. (IRI) is a market research firm that specializes in providing data and insights about consumer behavior and market trends. Founded in 1979, IRI uses advanced analytics and technology to help businesses understand their markets and improve their strategies. The company focuses on various sectors, including consumer packaged goods, retail, and healthcare. IRI offers a range of services, including data analytics, market measurement, and consulting. Their proprietary databases and tools enable clients to track sales performance, analyze consumer preferences, and optimize marketing efforts. By leveraging big data, IRI helps companies make informed decisions to drive growth and enhance competitiveness in their respective industries.