consumer packaged goods
Consumer packaged goods (CPG) are products that are sold quickly and at a relatively low cost. These items are typically found in grocery stores, convenience stores, and supermarkets. Examples of CPG include food, beverages, toiletries, and cleaning supplies. They are designed for everyday use and are often purchased frequently by consumers.
CPG companies focus on branding and marketing to attract customers. The packaging of these goods is important, as it influences consumer choices and helps differentiate products on crowded shelves. Major players in the CPG industry include well-known brands like Procter & Gamble, Coca-Cola, and Unilever.