Data Analytics is the process of examining raw data to uncover patterns, trends, and insights that can inform decision-making. It involves various techniques and tools to transform data into meaningful information, enabling organizations to make data-driven choices that enhance performance and efficiency.
By leveraging statistical analysis, machine learning, and data mining, Data Analytics helps businesses understand their operations and customer behavior. This field is crucial in various industries, including finance, healthcare, and marketing, as it allows for better forecasting and strategic planning based on empirical evidence.