Individual buyers are consumers who purchase goods or services for personal use rather than for resale. They typically make decisions based on their personal preferences, needs, and budget. Individual buyers can be found in various markets, including retail, real estate, and automobiles. These buyers often conduct research before making a purchase, comparing prices and features to ensure they get the best value. Their buying behavior can be influenced by factors such as advertising, brand reputation, and peer recommendations. Understanding individual buyers is crucial for businesses aiming to tailor their marketing strategies effectively.