Brand reputation refers to how a company or product is perceived by the public. It encompasses the opinions, feelings, and experiences that customers and stakeholders have about a brand. A positive brand reputation can lead to customer loyalty, increased sales, and a strong market presence, while a negative reputation can harm a business's success and credibility. Factors that influence brand reputation include customer service, product quality, and social responsibility. For example, a company like Apple is often viewed favorably due to its innovative products and commitment to sustainability. In contrast, a brand that faces scandals or poor customer reviews may struggle to maintain a good reputation.