Peer recommendations are suggestions or endorsements made by individuals who have firsthand experience with a product, service, or idea. These recommendations often come from friends, family, or colleagues and can significantly influence decision-making. People tend to trust the opinions of their peers more than traditional advertising, as they believe these recommendations are more genuine and relatable. In the digital age, peer recommendations are commonly shared through social media platforms and online review sites. Websites like Yelp and TripAdvisor allow users to read and share experiences, helping others make informed choices based on collective feedback. This form of social proof can enhance credibility and drive consumer behavior.