Retail consumers are individuals who purchase goods and services for personal use rather than for resale. They typically shop at various locations, including physical stores, online platforms, and marketplaces. Retail consumers play a crucial role in the economy, as their spending drives demand for products and services. These consumers can vary widely in demographics, preferences, and shopping behaviors. Factors such as age, income, and lifestyle influence their purchasing decisions. Retailers often analyze consumer trends to tailor their offerings and marketing strategies, aiming to enhance customer satisfaction and loyalty in a competitive market.