The Hartman Group is a market research and consulting firm based in the United States. Founded in 1989, it specializes in understanding consumer behavior, particularly in the food and beverage industry. The company provides insights and strategies to help businesses better connect with their customers. The firm conducts various studies and surveys to analyze trends and preferences among consumers. Their research often focuses on topics such as health and wellness, sustainability, and food culture. By offering detailed reports and consulting services, the Hartman Group assists companies in making informed decisions to enhance their market presence.