IRI, or Information Resources, Inc., is a market research company that specializes in providing data and insights about consumer behavior and market trends. Founded in 1979, IRI helps businesses understand how their products perform in the marketplace by analyzing sales data, consumer demographics, and purchasing patterns. The company uses advanced analytics and technology to deliver actionable insights to clients in various industries, including consumer packaged goods, retail, and healthcare. By leveraging this information, businesses can make informed decisions about product development, marketing strategies, and inventory management to enhance their competitiveness.