Mintel is a global market intelligence company that provides research and analysis on various industries, consumer trends, and market dynamics. Founded in 1972, it helps businesses make informed decisions by offering insights into market opportunities and competitive landscapes. The company specializes in delivering reports, data, and analytics across sectors such as food and drink, beauty, and technology. Mintel's services are utilized by marketers, product developers, and strategists to understand consumer behavior and identify emerging trends in the marketplace.