Experience Management is the practice of monitoring and improving the interactions that customers, employees, and other stakeholders have with a business or organization. It focuses on understanding their feelings, perceptions, and behaviors to enhance overall satisfaction and loyalty. By collecting feedback through surveys, interviews, and analytics, companies can identify areas for improvement. This approach encompasses various aspects, including customer experience, employee experience, and brand experience. By integrating insights from these areas, organizations can create a more cohesive and positive environment, ultimately driving better performance and growth. Experience Management helps businesses adapt to changing needs and expectations.