Customer experience refers to the overall impression and feelings a customer has when interacting with a business. This includes every touchpoint, from browsing a website to receiving customer service. A positive customer experience can lead to customer loyalty and repeat business, while a negative experience can drive customers away. Key elements of customer experience include product quality, customer service, and ease of use. Businesses often gather feedback through surveys and reviews to understand how customers perceive their interactions. Improving customer experience is essential for companies aiming to enhance satisfaction and build long-term relationships with their customers.