Customer Journey Mapping is a visual representation of the steps a customer takes when interacting with a business. It helps companies understand the experiences and emotions customers go through, from discovering a product to making a purchase and beyond. By mapping out these stages, businesses can identify pain points and opportunities for improvement. This process involves gathering insights from various sources, such as customer feedback and analytics. With a clear map, companies can tailor their strategies to enhance customer satisfaction and loyalty. Ultimately, Customer Journey Mapping helps businesses create a more seamless and enjoyable experience for their customers.