Business strategy refers to the plan and actions that a company takes to achieve its long-term goals and objectives. It involves analyzing the competitive environment, understanding market trends, and leveraging resources effectively to gain a competitive advantage. A well-defined business strategy helps organizations navigate challenges and capitalize on opportunities in their industry. In essence, a successful business strategy aligns the company's mission and vision with its operational capabilities. It encompasses various elements such as market positioning, resource allocation, and performance measurement. By continuously evaluating and adapting their strategies, businesses can ensure sustainable growth and profitability in a dynamic marketplace.