Customer-Centric Sales is an approach that prioritizes the needs and preferences of customers throughout the sales process. Instead of focusing solely on selling products, this strategy emphasizes understanding customer pain points and providing tailored solutions. By building strong relationships and fostering trust, businesses can enhance customer satisfaction and loyalty. This method often involves active listening, personalized communication, and ongoing support. Sales teams are trained to engage with customers, gather feedback, and adapt their offerings accordingly. Ultimately, Customer-Centric Sales aims to create a positive experience that leads to long-term partnerships and repeat business.