User Experience, often abbreviated as UX, refers to how a person feels when interacting with a product or service, especially digital ones like websites and apps. It encompasses everything from the design and layout to the ease of navigation and overall satisfaction. A positive UX means users can accomplish their goals smoothly and enjoyably, while a negative experience can lead to frustration and abandonment. Good UX design focuses on understanding the needs and behaviors of users. This involves research, testing, and feedback to create intuitive interfaces that guide users effortlessly. Ultimately, a great UX enhances user engagement and loyalty, making it essential for businesses.