Sales refers to the process of exchanging goods or services for money, which is a fundamental aspect of any business. It involves various strategies and techniques to persuade customers to make a purchase, ultimately driving revenue and growth. Effective sales practices can significantly impact a company's success and market presence. In today's digital age, sales have evolved to include online platforms, allowing businesses to reach a broader audience. This shift has led to the rise of e-commerce and digital marketing, where understanding customer behavior and preferences is crucial for closing deals and fostering long-term relationships.