Customer Relationship Management (CRM) is a strategy that businesses use to manage interactions with current and potential customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. The goal is to improve customer relationships, enhance customer satisfaction, and drive sales growth. By leveraging data and analytics, CRM systems help businesses understand customer needs and preferences, allowing for personalized communication and targeted marketing efforts. This not only fosters loyalty but also enables companies to anticipate customer needs, ultimately leading to better business outcomes and increased profitability.