Customer Success is a business strategy focused on ensuring that customers achieve their desired outcomes while using a product or service. It involves proactive engagement with customers to understand their needs, provide support, and help them maximize the value they receive. This approach aims to foster long-term relationships and increase customer satisfaction. The role of a Customer Success Manager is crucial in this process, as they act as a liaison between the customer and the company. They monitor customer health, address concerns, and identify opportunities for upselling or cross-selling, ultimately contributing to customer retention and business growth.