A Customer Success Manager (CSM) is a professional responsible for ensuring that customers achieve their desired outcomes while using a company's products or services. They act as a bridge between the customer and the company, helping to address any issues and providing guidance on best practices. Their goal is to enhance customer satisfaction and foster long-term relationships. CSMs often work closely with sales, support, and product teams to understand customer needs and feedback. They may conduct regular check-ins, provide training, and analyze customer data to identify opportunities for improvement. This proactive approach helps reduce churn and increases customer loyalty.