Client retention refers to the strategies and practices that businesses use to keep their existing customers over time. It focuses on building strong relationships, ensuring customer satisfaction, and encouraging repeat purchases. High client retention rates can lead to increased profitability, as retaining customers is often less expensive than acquiring new ones. Effective client retention involves understanding customer needs and preferences, providing excellent service, and maintaining regular communication. Businesses may use loyalty programs, personalized offers, and feedback mechanisms to enhance the customer experience. By prioritizing client retention, companies can foster long-term loyalty and create a stable revenue stream.