Account Management is the process of maintaining and nurturing relationships with clients or customers. It involves understanding their needs, addressing their concerns, and ensuring they receive the best possible service. Account managers act as the main point of contact, facilitating communication between the client and the company to deliver tailored solutions. Effective account management also includes monitoring account performance, identifying growth opportunities, and strategizing for future success. By analyzing data and feedback, account managers can help improve customer satisfaction and loyalty, ultimately contributing to the overall success of the business.