Customer engagement refers to the ongoing interactions between a company and its customers, aimed at fostering a positive relationship. This can include various touchpoints such as social media, email, and customer service, where businesses seek to understand and meet customer needs. Engaging customers effectively can lead to increased loyalty and satisfaction, ultimately driving sales and growth. In today's digital age, companies leverage technology to enhance customer engagement through personalized experiences and targeted communication. Tools like CRM software and social media platforms play a crucial role in gathering insights and facilitating meaningful interactions. By prioritizing customer engagement, businesses can create a community around their brand and encourage long-term relationships.