Brand advocacy refers to the support and promotion of a brand by its customers or fans. These advocates actively share their positive experiences and recommend the brand to others, often through word-of-mouth or social media. Their genuine enthusiasm can significantly influence potential customers and enhance the brand's reputation. Companies often encourage brand advocacy by building strong relationships with their customers and providing exceptional products or services. Engaging with advocates through loyalty programs or social media interactions can further strengthen their commitment. Successful brand advocacy can lead to increased customer loyalty and higher sales, benefiting both the brand and its supporters.