CRM software, or Customer Relationship Management software, is a tool that helps businesses manage their interactions with current and potential customers. It organizes customer information, tracks sales, and streamlines communication, making it easier for companies to understand their customers' needs and preferences. By using CRM software, businesses can improve customer service, enhance sales strategies, and foster better relationships. This software often includes features like contact management, sales tracking, and reporting, allowing teams to collaborate effectively and make data-driven decisions to boost overall performance.