"Cross-Channel" refers to a marketing strategy that integrates multiple communication channels to create a seamless customer experience. This approach allows businesses to engage with their audience through various platforms, such as social media, email, and websites, ensuring consistent messaging and branding. By utilizing data analytics and customer insights, companies can tailor their campaigns to meet the preferences of their target audience. This not only enhances customer engagement but also improves conversion rates, as customers receive relevant information across their preferred channels, making it easier for them to interact with the brand.