Multichannel refers to a business strategy that uses multiple platforms to reach customers. This can include physical stores, websites, social media, and mobile apps. The goal is to provide a seamless shopping experience, allowing customers to interact with a brand in various ways. In a multichannel approach, businesses can gather data from different sources to understand customer preferences better. This information helps in tailoring marketing efforts and improving customer service. By engaging customers through various channels, companies can enhance brand loyalty and increase sales.