Customer insights refer to the understanding gained from analyzing customer data and feedback. This information helps businesses identify customer preferences, behaviors, and needs, allowing them to tailor products and services effectively. By leveraging tools like surveys and social media analytics, companies can gather valuable insights that inform their marketing strategies. These insights are crucial for enhancing customer experience and driving sales. When businesses understand what their customers value, they can create targeted campaigns and improve their offerings. Ultimately, customer insights enable companies to build stronger relationships with their customers and foster brand loyalty.