Data analytics is the process of examining raw data to uncover useful insights and trends. By using various techniques and tools, analysts can transform large amounts of information into understandable patterns. This helps businesses make informed decisions, improve operations, and enhance customer experiences.
In today's digital world, data analytics plays a crucial role in many fields, including healthcare, finance, and marketing. For instance, companies can analyze customer behavior to tailor their products and services, while scientists can use data analytics to interpret research findings. Overall, it empowers organizations to leverage data for better outcomes.