Integrated Marketing is a strategic approach that combines various marketing channels and tools to create a cohesive message and brand experience. This method ensures that all marketing efforts, whether through social media, email, advertising, or public relations, work together harmoniously. By aligning these elements, businesses can effectively reach their target audience and enhance brand recognition. The goal of Integrated Marketing is to deliver a consistent message across all platforms, making it easier for consumers to understand and engage with the brand. This approach not only improves customer experience but also increases the efficiency of marketing campaigns, leading to better results and higher return on investment (ROI).