Omnichannel refers to a seamless and integrated approach to customer experience across various channels, including physical stores, online platforms, and mobile applications. This strategy ensures that customers receive a consistent message and service, regardless of how they interact with a brand, enhancing overall satisfaction and loyalty. By leveraging data and technology, businesses can create personalized experiences that cater to individual preferences. This approach not only improves customer engagement but also drives sales by allowing customers to transition smoothly between channels, such as browsing online and purchasing in-store, or vice versa.