Cereal mascots are characters used in advertising to promote breakfast cereals. These mascots often have unique personalities and traits that appeal to children, making the cereals more attractive. Popular examples include Tony the Tiger for Frosted Flakes and Toucan Sam for Froot Loops. These characters are designed to create a fun and engaging brand image, helping to establish a connection with young consumers. They often appear in commercials, packaging, and promotional materials, contributing to the overall marketing strategy of cereal companies. Cereal mascots have become iconic figures in popular culture over the years.