Toucan Sam is the colorful mascot for the breakfast cereal brand Froot Loops, produced by Kellogg's. He is depicted as a large, cartoonish toucan with a vibrant beak and a friendly demeanor. His character is known for his catchphrase, "Follow your nose!" which encourages children to explore and enjoy the fruity flavors of the cereal. Introduced in the 1960s, Toucan Sam has become an iconic figure in advertising, appealing to both children and adults. His design and personality are aimed at making breakfast fun and engaging, while promoting the brand's fruity taste and colorful appearance.