Tony the Tiger is a fictional character and the mascot for the breakfast cereal brand Frosted Flakes, produced by Kellogg's. He is depicted as a friendly, anthropomorphic tiger known for his energetic personality and catchphrase, "They're grrreat!" Tony has been a prominent figure in advertising since his debut in 1952, appealing to both children and adults. Tony the Tiger is often shown engaging in sports and promoting an active lifestyle, aligning with the brand's message of fun and nutrition. His character has become iconic in popular culture, representing not just the cereal but also a sense of positivity and encouragement for healthy habits.