Lucky Charms is a popular breakfast cereal made by General Mills. It features toasted oat pieces shaped like hearts, stars, and other symbols, combined with colorful marshmallow shapes known as "marbits." The cereal was first introduced in 1964 and has since become a favorite among children and adults alike. The marshmallows in Lucky Charms come in various shapes, including clovers, moons, and unicorns, each representing a different theme. The cereal is marketed as a fun and whimsical breakfast option, often associated with the idea of good luck, thanks to its name and colorful design.