Voting behavior refers to the way individuals make decisions about participating in elections and choosing candidates. Factors influencing this behavior include demographics, such as age, gender, and education, as well as social influences like family, friends, and community. People often align their votes with their values, beliefs, and experiences, which can be shaped by political parties and issues. Additionally, voting behavior can be affected by external factors such as media coverage, campaign strategies, and economic conditions. Understanding these patterns helps researchers and political analysts predict election outcomes and assess the effectiveness of different political messages and outreach efforts.